Podcasts are so hot right now. And for good reason. You can listen to them anywhere. Anytime. Listen while you WFH. Listen while you run. Listen while you drive. Listen while you… pretty much do anything. And now, the place that pretty much has anything, will have them, too…

More on that later as I’ve got to explain this first. This is the Black Collar Club. And in it I’ll address relevant marketing, advertising, social and cultural “news” in a condensed format sourced from hours of early morning time spent scouring the internet in hopes of finding out what’s REALLY going on in our industry.

Happy Tuesday, Black Collar Crue. Lately, I’ve been a big fan of alliteration. So, subsequent to seeing this sucker, I said to myself, shee!!t, I should probably slide this into the B.C.C.’s cycle. And then I did. Here it is, with only a few edits:

“Amazon [aired] its ambitions… to expand into podcasting with its planned acquisition of Wondery…” (Marketing Dive)

Amazon. Ambition. And, acquisition. Emphasis on the acquisition as it’s quite important…

Important because “Wondery, a startup whose programming includes true-crime shows like “Dr. Death,” “Dirty John” and “The Shrink Next Door,” provides marketers yet another way to reach audiences. (Marketing Dive) And, “the audience for on-demand talk programming [just] continues to swell.” (Marketing Dive)

How could it not? Listen while you do anything…

According to Amazon’s announcement, “Wondery podcasts [will be] added to Amazon Music, its streaming audio platform.” (Marketing Dive) Further, “the company plans to work with Wondery to expand its programming by bringing creators, hosts and immersive experiences to more listeners worldwide.” (Marketing Dive)

And speaking of plans, “the planned acquisition of Wondery comes as streaming audio services and radio broadcasters seek to expand their audiences on mobile devices and smart speakers.” (Marketing Dive) This particular expansion was valued at around “$300 million, The Wall Street Journal reported.” (Marketing Dive)

So there you have it, Crue. Amazon’s pushin’ podcast plans. Pushin’ into an “already crowded space as Spotify, Apple, iHeartMedia and Sirius XM have all bet heavily on podcasting over the past year.” (Marketing Dive)

Maybe push will come to shove. Maybe not.

Maybes aside…

I’m definitely your Huckleberry,
Jimmy Boy

SOURCE: Marketing Dive