As you might know, the Black Collar Club runs on Dunkin’. Plain and simple. But in the spirit of inclusion, I’d like to include every sorority sisters’ favorite, Starbucks. Why? Because, Starbucks is single handedly solving the pandemic by urging customers to order through the app…
More on that later as I’ve got to explain this first. This is the Black Collar Club. And in it I’ll address relevant marketing, advertising, social and cultural “news” in a condensed format sourced from hours of early morning time spent scouring the internet in hopes of finding out what’s REALLY going on in our industry.
Happy Monday, Americans! Quite the exciting weekend, my goodness. I personally enjoyed all of your keen demonstrations of intellect via your social postings. Thank you so much for your unbiased political opinions alongside your insightful regurgitation of popular publications’ opinions. And while I’d love to join you all in sharing — I’m just not sure I feel it’s appropriate.
But I will share this: I respect all of your opinions. And if your co-worker, boss, CEO, company owner, etc. posted anything over the weekend that made you uncomfortable, go to HR to discuss it. It’s what HR is there for. If you don’t have HR — sit down and shut the f#ck up.
It’s time to talk about Starbucks!
Bucky’s, the bad boyz of caramel coffee, decided it was time for a holiday campaign featuring festive drinks and spotlighting their mobile app. The campaign launched last week and “includes three 15-second spots on TV and digital video that introduce… drinks… and the tagline, ‘Festive is a tap away, download the app today.’” (Marketing Dive)
Yay!
And the spots aren’t all… “The Campaign also includes social media activations on Facebook, Instagram, Snapchat and Twitter, six full-page insertions in weekly magazines and digital display banners on desktop and mobile sites that urge people to order drinks through the Starbucks app.” (Marketing Dive)
Yay, again!
And again, that’s not all… Bucky’s is giving away a special “red holiday cup to U.S. customers who order a holiday beverage.” (Marketing Dive) The cup’s designed to incentivize those typically inclined to linger in coffee-houses — to not. Because, if they instead use the app., they’ll get a cup.
Sounds good to me. The cup looks pretty cool. And I must say, every time I’ve had Starbucks, I’ve liked it. Good on ya’, Bucky’s!
And good on ya’, America! I love you all, my fellow Americans. Watching American democracy in action over the last week or so has been an experience and privilege I won’t soon forget. Thank you.
And until tomorrow…
Your Huckleberry,
Jimmy Boy
SOURCE: Marketing Dive & YOUR Social Posts