The sun’s not out yet but I’m sure it’ll be sunny. The birds have flown south but I’m sure they’ll be chirping. And the dog’s not up yet but I’m sure he’ll be hungry. Some things you can just be sure of. Like Apple announcing record revenues in Q1 2021…
More on that later as I’ve got to explain this first. This is the Black Collar Club. And in it I’ll address relevant marketing, advertising, social and cultural “news” in a condensed format sourced from hours of early morning time spent scouring the internet in hopes of finding out what’s REALLY going on in our industry.
That’s right, Black Collar Crue, everything’s going according to plan for the folks at Apple. They’re HOT off reporting “record revenue of $111.4 billion in Q1 2021, a 21% year-over-year lift fueled by double-digit growth in each product category.” (Marketing Dive)
Apple’s “sales of iPhones grew 17% year-over-year to nearly $65.6 billion during the first quarter that iPhone 12 was available, per [their] earnings report.” (Marketing Dive) Their “services business, which includes the App Store, cloud services, advertising, Apple Music, Apple Pay and Apple TV+, increased 24% to $15.8 billion.” (Marketing Dive) And, their “wearables, home and accessories sales rose almost 30% to nearly $13 billion.” (Marketing Dive)
They’re so hot they’re, ON FIRE.
Yes, “Apple setting new all-time revenue records demonstrates the company has weathered the challenges of COVID-19, with some areas of its business getting a boost as more consumers engage online.” (Marketing Dive)
In other words, they’re COVID-proof. Perfectly built to persevere the storm of a pandemic. And persevere they did as they’re ON FIRE.
And they’re the only fire department capable of calming the flames…
Apple’s “planned changes to its Identifier for Advertisers (IDFA) are coming in ‘early spring,’ the company confirmed…” (Marketing Dive) Meaning, soon, Apple will be entirely in control of the data necessary to target ads.
Which could provide a slight shower on the sweltering flame that is Apple. But with time, that shower will turn from water to fuel. And Apple’s search and advertising business will be boasting profit like the flames at a KISS concert: through the roof.
It’s important to note that some CEO’s aren’t thrilled with Apple’s IDFA changes. Mark Zuckerberg, Facebook’s CEO, said…
“Many small businesses will no longer be able to reach their customers with targeted ads… Apple may say they’re doing this to help people, but the moves clearly track their competitive interests.” (Marketing Dive)
Oh, so Apple’s doing this to make more money?
Some things you can just be sure of…
SOURCE: Marketing Dive