If you haven’t heard of white elephant… now you have. It’s one of the longest-lasting holiday party gift exchange games I know of. And I know of it because I used to play it. With family. Family that played fast and loose with their definition of ‘gift exchange.’ To them, it was more of a wrap your junk up and ‘gift rid of it’ game. And it was hilarious…

More on that later as I’ve got to explain this first. This is the Black Collar Club. And in it I’ll address relevant marketing, advertising, social and cultural “news” in a condensed format sourced from hours of early morning time spent scouring the internet in hopes of finding out what’s REALLY going on in our industry.

Like I said, white elephant is hilarious. Hilariously fun. It’s also one of the longest-lasting holiday party games still in existence. To some, myself included, it’s tradition. And this year, with the bug putting the burden on tradition, Old Spice decided to bring white elephant to social media. For all to enjoy.

That’s right, “Old Spice… is rolling out ‘the world’s most ridiculously long-lasting white elephant game on Instagram.’” (Marketing Dive)

And that’s not all. Entrants to Old Spice’s game won’t be playing for junk. They’ll be playing to win a “man cave valued at $13,000 that includes a custom Old Spice billiards table, flat-screen TV, branded merchandise and other items.” (Marketing Dive)

Entrants will also have “the opportunity to steal other participants’ presents.” (Marketing Dive) Just like the traditional white elephant. All they need to do is “go to Old Spice’s Instagram to play the game for free themselves or swap with a friend to access prizes in a digital chain.” (Marketing Dive)

Digitized tradition is so hot right now.

Way to go, Old Spice. Way to “cater to homebound audiences who are navigating an unusual holiday period where many won’t be able to see friends and family.” (Marketing Dive)

Yes, sweet consumer. Best of luck to you in your navigation of the unusual holiday period. And best of luck in your white elephant endeavors. May all your winnings be treasure and not trash.

And speaking of treasure — I’d be remiss if I didn’t mention Von Miller — the reason I use Old Spice deodorant. That’s right, I use it. And I use it because Von does. Go B-Dawgz. B-Dawgz for life.

Your Huckleberry,
Jimmy Boy

SOURCE: Marketing Dive