It’s hard tellin’ not knowin’. It’s hard tellin’ not knowin’, isn’t it Black Collar Club? But as soon as there’s something to know — we’ll know it. And until then, know this: No matter who wins, not much will change in the way in which we market to consumers.

More on that later as I’ve got to explain this first. This is the Black Collar Club. And in it I’ll address relevant marketing, advertising, social and cultural “news” in a condensed format sourced from hours of early morning time spent scouring the internet in hopes of finding out what’s REALLY going on in our industry.

Happy frickin’ Friday, Black Collar Club and hallelujah! It’s supposed to be sunny and in the sixties this weekend. Perfect weather for scooter rides and skateboards. I can’t wait. And neither can America. America wants a winner. But, I’d urge those anxious to dig deep for patience. To let America get it right. And to, in the meantime, take solace in the fact that “the 2020 Presidential Election won’t drastically shift brand strategy… [nor] spending habits.” (Adweek)

That’s right, marketers, ain’t sh!t gon’ change.

Kate Muhl, a brand analyst at Gartner, said “the reality of the moment isn’t going to be different once a winner is announced.” (Adweek) She went on to say “the job of a marketer is to speak to the whole pie, not just the slices.”(Adweek)

And, “according to a survey conducted by Gartner, consumers don’t anticipate changing their spending habits based on the results of the election.” (Adweek)

– 81% of liberals say their habits would stay the same
– 78% of conservatives said the same
– 52% of all those surveyed said they “expect brands to vocally support and uphold the values of U.S. democracy.” (Adweek)

Allen Adamson, founder of Metaforce and adjunct Professor at New York University, said “the country still remains phenomenally divided… It’s too risky for brands to play one side or the other. Nothing this week should necessarily change what they’re doing.” (Adweek)

But Patagonia…

Adamson went on to say, “the better the corporate citizen, the stronger the brand, especially in a volatile environment.” (Adweek)

But Patagonia…

Patagonia should stick with the slogan “vote out the assholes” even if Biden is elected?

Ha, who cares. It’s Friday. And I wouldn’t be caught dead wearing the same brand that those who skin-up under the chair when they own a pass wear. No matter which candidate they endorse…

Have a great weekend everyone!

Your Huckleberry,
Jimmy Boy

SOURCE: Adweek