Quick question: What do you get when you put Peyton and Eli Manning, Troy Aikman, Deion Sanders, Jerry Rice, Joe Montana and other football legends on-screen together? A Copper Fit commercial? A screaming match? Only joking… What you get is too much star power… And the folks at Frito Lay know it. That’s (partly) why they’re airing a trio of spots this Super Bowl…
More on that later as I’ve got to explain this first. This is the Black Collar Club. And in it I’ll address relevant marketing, advertising, social and cultural “news” in a condensed format sourced from hours of early morning time spent scouring the internet in hopes of finding out what’s REALLY going on in our industry.
That’s right Black Collar Crue, Frito Lay is airing its first ever “trio of Super Bowl ads.” (Marketing Dive) And they’re doing so with “the most NFL stars ever in a PepsiCo spot.” (Marketing Dive)
Just to clarify, PepsiCo owns Frito Lay.
And Frito Lay will be showcasing “commercials for Doritos, Cheetos and its portfolio of snack brands.” (Marketing Dive) The portfolio campaign will be the heaviest with star power.
Which is exciting…
And interesting… As “Frito Lay’s expanded Super Bowl play comes as parent company PepsiCo revamps its marketing around the big game.” (Marketing Dive) The revamp entails the Pepsi soda brand “eschew[ing] an in-game commercial this year, and… instead promoting [halftime] headliner The Weekend…” (Marketing Dive)
Hot dawg…
That is exciting… And should be entertaining, too. Lights so bright they’re blinding. The Weekend. I’m hip.
So hip that I’ll tell you who will play in the big game:
Josh Allen and the Buffalo Bills will represent the AFC and Mr. Aaron MVP Rodgers and the Green Bay Packers will represent the NFC.
Sh!t, I’m so hip, I’ll tell you who will win:
Packers defeat Bills 34-27.
You’re welcome.
And, also…
Your Huckleberry,
SOURCE: Marketing Dive