How’s it hangin’? Only joking. How’s your inbox? Your personal one… the one you use for all things not work. How is it? I ask, because mine is overflowing with absolutely slammin’ deals and enticing imagery of sh!t I should buy. At least, according to the marketers. And when I was holiday shopping, I did buy. And I’m guessing you did, too…
More on that later as I’ve got to explain this first. This is the Black Collar Club. And in it I’ll address relevant marketing, advertising, social and cultural “news” in a condensed format sourced from hours of early morning time spent scouring the internet in hopes of finding out what’s REALLY going on in our industry.
That’s right Black Collar Crue, I’m guessing you bought, too. Well, more than guessing as a recent study from LiveIntent and MediaRadar shows, “Retailers experienced a 32% jump in conversions from their email ads on Black Friday as homebound shoppers responded to digital promotions.” (Marketing Dive)
That’s a big jump…
For both Radical Rick hangin’ by a finger up there and for the emails. But Rick and the emails weren’t alone in garnering big audiences. No, “Shopping newsletters boosted impressions by 10 times above the average, and hard newsletters experienced a five-fold gain,” according to the data from the study. (Marketing Dive) Oh, and “clickthrough rates were double the average…” (Marketing Dive)
Wow…
Outta’ nowhere or was this antagonized? Well, “Retailers’ digital ad spend climbed 22% in October and November from a year earlier, according to analysis of media channels including email, digital, TV and print, as they sought to reach homebound folks during a holiday season disrupted by the coronavirus pandemic.” (Marketing Dive)
So, yeah…
It was brought on by… great marketing. And also a perfect storm of a shopping season. But more importantly… great marketing. You can’t say it wasn’t.
The campaigns had sweet design, sweeter copy and the sweetest deals. You’re nutts to not have bought anything from your inbox this shopping season. And you’re nutts if you don’t have a sweet copywriter to craft email campaigns like these that did so well.
Speaking of nutts, I bet Radical Rick up there is sporting a brand new helmet…
Happy Thursday, America.
Your Huckleberry,
Jimmy Boy
SOURCE: Marketing Dive