Streaming sports is catching on, America. I know it because I see it firsthand. There are more often than not a few friends in the group chat streaming the game. I know it because I ruin it for them firsthand. How? By exclaiming my reactions via text in-real-time. The streamers are always 15-45 seconds behind the ball. Right where they’ll be this Super Bowl Sunday…

More on that later as I’ve got to explain this first. This is the Black Collar Club. And in it I’ll address relevant marketing, advertising, social and cultural “news” in a condensed format sourced from hours of early morning time spent scouring the internet in hopes of finding out what’s REALLY going on in our industry.

That’s right Black Collar Crue, this Super Bowl Sunday will be a streamable event. Yes, it’s “long been linear television’s tentpole… but… [it’s] becoming an increasingly digital affair.” (Adweek)

Oh no! Not the tentpole!

Yes, the tentpole. And yes, “CBS Sports, which has exclusive rights to air the game and is planning [in-TENTS-ive] pregame and postgame coverage, will stream it on CBS Sports’ digital properties, including, NFL’s own digital properties and on Verizon Media platforms, including Yahoo Sports, to all viewers without requiring cable log-ins or other authentication.” (Adweek)

Read that without taking a breath and then say tentpole ten times.

Or, don’t and catch your breath because there’s more…

“The game will also be available to watch live for subscribers to its streaming service CBS All Access… in addition to being on the CBS Sports app that is available on Smart TV’s and other OTT devices and services, as well as on mobile devices.” (Adweek)


It seems like you can stream this thing from anywhere. Anytime. Without any log-in. All you need is internet access. Which you could pick-up from your tent. With your tentpole.

That sh!t’s nails-on-a-chalkboard to me but I am glad to hear the big game will be free!

Excited, even. And Jeff Gerttula, evp and general manager of CBS Sports Digital is excited, too…

“We’re excited to broaden the availability of our Super Bowl LV stream this year, and we look forward to building on the incredibly strong momentum NFL football is driving on CBS All Access as a cornerstone of the extensive live sports offerings available on the service.” (Adweek)

Jeff was so psyched he just said that right off-the-cuff. Kid-you-not, hahm-boy.

Packers over Bills: 34-27.

And if it’s not the Bills, it’ll be the Chiefs. And if I’m wrong — it’ll be the first time. Just ask my ol’ lady…

Coverage starts at 11:30 a.m. ET on Sunday Feb. 7th. Almost live pregame at 2 p.m. and kickoff is 6:30 p.m.

Tune into this tentpole and stream it almost live.

Your Huckleberry,
Jimmy Boy