by James | Mar 12, 2021 | Advertising, Business, Marketing
We’ve been talking about this sh!t for almost a year now and it still hasn’t gotten heated. It’s literally the reversion of what’s been called “the lifeblood of digital advertising for decades.” (Ad Age) And all I’m hearing anyone say is that they’re going to...
by James | Mar 8, 2021 | Advertising, Business, Marketing
You wouldn’t have believed me if I told you… So I figured I’d show you, just how big a deal Athleta’s getting to be… As of last year they topped $1 billion in sales, rose new-customer acquisition by 70% AND, in the fourth quarter of last year, increased net sales by...
by James | Feb 12, 2021 | Advertising, America, Marketing
Woke up this morning feeling DANGEROUS. And I hope you did too, Black Collar Crue. Because, boy-do-I have some juicy sh!t for you. And rather than tease it, I’ll just tell it. So here goes: Tom Brady’s banned T-Mobile spot initially mentioned Tampa but it’s...
by James | Feb 9, 2021 | Advertising, America, Marketing, Sports
(No disrespect to the Honey Badger, he’s an amazing player. I just couldn’t help myself as it seemed all too appropriate.) I’ve heard and read some criticism of the Super Bowl since Sunday and I’m honestly a little surprised by it. Did the critics not have fun? Tom...
by James | Feb 4, 2021 | Advertising, Marketing, Sports
Say you’ve done something “wrong.” What would you rather do…? Face the music OR shy away from the situation? Before you decide, there are a couple important caveats: If you face the music you have to do so knowing your only response can be one you wrote months ago —...
by James | Feb 1, 2021 | Advertising, Marketing
The sun’s not out yet but I’m sure it’ll be sunny. The birds have flown south but I’m sure they’ll be chirping. And the dog’s not up yet but I’m sure he’ll be hungry. Some things you can just be sure of. Like Apple announcing record revenues in Q1 2021… More on that...
