by James | Mar 12, 2021 | Advertising, Business, Marketing
We’ve been talking about this sh!t for almost a year now and it still hasn’t gotten heated. It’s literally the reversion of what’s been called “the lifeblood of digital advertising for decades.” (Ad Age) And all I’m hearing anyone say is that they’re going to...
by James | Mar 8, 2021 | Advertising, Business, Marketing
You wouldn’t have believed me if I told you… So I figured I’d show you, just how big a deal Athleta’s getting to be… As of last year they topped $1 billion in sales, rose new-customer acquisition by 70% AND, in the fourth quarter of last year, increased net sales by...
by James | Jan 29, 2021 | Advertising, Business, Marketing
Who TF is Robinhood? And what’s he doing at GameStop? LOL. If you saw that tweet you probably LOL, too. But contrary to popular belief, Robinhood is not Batman’s son but instead an app used by retail investors. And they or he or whatever pronouns you’d like to give...
by James | Dec 9, 2020 | Advertising, Business, Marketing
As Will Smith famously said in the 1996 classic, ‘Independence Day,’ “welcome to Earf.” No, no typo, that’s how he pronounced it and I’m all for it. Anyways, Earf looked a lot different then. There were less cell phones and more books. The Cowboys won the Super Bowl....
by James | Nov 24, 2020 | Advertising, Business, Marketing
If you haven’t heard of white elephant… now you have. It’s one of the longest-lasting holiday party gift exchange games I know of. And I know of it because I used to play it. With family. Family that played fast and loose with their definition of ‘gift exchange.’ To...
by James | Nov 20, 2020 | Advertising, Business, Marketing
I’ve got a new suit, kind of Italian style. It’s got a low-cut collar, kind of carved behind. Stitched in the waist and it’s real tight in the butt, that’s right. You better watch out, baby, see me strut my stuff. Like Walgreens. Yeah, come on… More on that later as...