Black Collar Club: Moby-Data

Black Collar Club: Moby-Data

We’ve been talking about this sh!t for almost a year now and it still hasn’t gotten heated. It’s literally the reversion of what’s been called “the lifeblood of digital advertising for decades.” (Ad Age) And all I’m hearing anyone say is that they’re going to...
Black Collar Club: Athleta’s Genius

Black Collar Club: Athleta’s Genius

You wouldn’t have believed me if I told you… So I figured I’d show you, just how big a deal Athleta’s getting to be… As of last year they topped $1 billion in sales, rose new-customer acquisition by 70% AND, in the fourth quarter of last year, increased net sales by...
Black Collar Club: Who TF is Robinhood?

Black Collar Club: Who TF is Robinhood?

Who TF is Robinhood? And what’s he doing at GameStop? LOL. If you saw that tweet you probably LOL, too. But contrary to popular belief, Robinhood is not Batman’s son but instead an app used by retail investors. And they or he or whatever pronouns you’d like to give...
Black Collar Club: Welcome to Earth

Black Collar Club: Welcome to Earth

As Will Smith famously said in the 1996 classic, ‘Independence Day,’ “welcome to Earf.” No, no typo, that’s how he pronounced it and I’m all for it. Anyways, Earf looked a lot different then. There were less cell phones and more books. The Cowboys won the Super Bowl....