by James | Jan 15, 2021 | Advertising, Marketing, Sports
As Super Bowl Sunday approaches, marketers and advertisers wonder… What will this year’s big game spots stand for? Or not stand for? Will they merely entertain? Or will they permeate the once sacred but quickly eroding sanctity of separation between politics and...
by James | Jan 14, 2021 | Advertising, Marketing, Sports
Quick question: What do you get when you put Peyton and Eli Manning, Troy Aikman, Deion Sanders, Jerry Rice, Joe Montana and other football legends on-screen together? A Copper Fit commercial? A screaming match? Only joking… What you get is too much star power… And...
by James | Dec 4, 2020 | Advertising, Marketing, Sports
It feels wrong. It feels wrong to let an NFL team play a game without a quarterback. But Goodell felt it was right. Felt it was right to let my Denver Broncos suffer for his perceived greater good of the league. Well guess what Goodell? CBS still hasn’t sold through...
by James | Nov 16, 2020 | Advertising, Business, Marketing, Sports
It feels wrong. It feels wrong to be thinking about the Super Bowl as a Broncos fan right now. But, it feels right. It feels right to be thinking about the Super Bowl as a marketer right now. It’s a little unnerving that CBS still has ad inventory for sale. But, it...
by James | Nov 2, 2020 | America, Denver Broncos, Journalism, Sports
If you’ve ever seen the movie, The Replacements, you’ll remember the halftime scene where Gene Hackman’s asked what his team will need to comeback and win. His answer is: “Heart. Miles and miles of heart.” Meaning, he needs the right quarterback under center. Just...
by James | Oct 15, 2020 | Advertising, Business, Marketing, Sports
If you know me, you know there’s nothing I love more than a cheat meal. A nice bacon cheeseburger with BBQ sauce, grilled or fried onions and at least two patties. F#ckin’ yeehaw!! You see, cheat meals, or cheat days, are important. They soothe the soul. And, they’re...